ReImagined: All profits donated to Parkinson UK

25 - 30 January 2016

What I See When I Look At is a project started by Graphic Designer Robert John aimed at re-engaging us with the things we see everyday. When we were kids we use to see amazing things...This projects asks us to go back to that imagination, and show everyone what we see in the world around us.



The more personal meaning of the project is about our concepts of reality. Robert’s father lived with Parkinson’s for many years before his father passed away. During which, he developed Parkinson’s dementia, he began seeing things which were not visible to us, yet they were so real to him, he could see these things, smell them, even touch and feel them. This made Robert think about what our concepts of reality are and what we choose to actually see. How real are they?


This is the first show of its kind, artists Sequin Kay, Sarah Crew, Ryan Prince, Goia Mujalli, Karim Mortada, Bakhtiyar Berkin, Sultan Kinns, Hannah Dickins & Lauren Goldie, have all been asked to RE:Imagine landmark images and iconic pictures from the project in their own unique form of expression. This ranges from performance art, illustration, sculptures all the way through to fine art photog- raphy. Each piece will ask questions about what you see around you in an unexpeceted way.


All profits made from the show will be donated to Parkinsons UK through the sale of some of the art, books, canvas prints and donations, Parkinson’s UK are fully supporting the show


“I would like to say a massive thank you to Robert for coming up with such an innovative event to raise funds and awareness for Parkinson’s UK. It is particularly relevant as through creative arts, many people living with Parkinson’s discover talents they never knew existed, and come to realise how therapeutic the artistic process can be. As the UK’s Parkinson’s support and research char- ity, we are leading the way to find a cure, but this wouldn’t be possible without fund raisers like Robert. I would encourage people in and around London to come along between 26-30 January 2016 and support this event.” Paul Jackson-Clark, Director of Fund raising at Parkinson’s UK.


The project is also being supported by BiC UK Stationery


“We’re delighted to be supporting the What I See When I Look At project, the ability to creatively express ones thoughts and feel- ings by putting pen to paper is perhaps one of the most important ways of self-expression in the world we live in today. We’re really looking forward to seeing what landmark images and iconic pictures the artists chose to put their own unique spin on and hope it will encourage many more to get creative too.” Mishka Smith, Trade Marketing Manager Stationery at BiC UK and Ireland


For more information about visiting the exhibition, please contact
Robert John, @whatiseewhen #whatiseewhenshow 

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